What We Do
Custom Scoring for Strategic Brands
Ready to understand your specific performance with women 50+? Our custom Primefluence assessments provide detailed analysis of your brand's current position and opportunities within this valuable segment. We examine loyalty patterns, purpose alignment, and market positioning to deliver actionable recommendations grounded in proven methodologies. This comprehensive analysis gives both CFOs and marketing teams the clear direction needed for strategic investment decisions.
The $15 trillion spending power of women 50+ deserves measurement that matches its magnitude. The Primefluence Index™ transforms brand equity into clear metrics, giving you a precise score that shows exactly how well your brand resonates with this influential demographic. Think of it as your dashboard for tracking performance with consumers who combine substantial purchasing power with proven brand loyalty. Every point increase could translate to revenue potential from an audience that has both the means and motivation to buy.
1: Measure What Matters
Once you receive your baseline Primefluence score, we provide targeted consultation to help you understand exactly where to focus your efforts. Based on your specific performance gaps and opportunities, we develop customized recommendations that may include messaging adjustments, channel optimization, experience improvements, or other strategic initiatives. Each consultation is tailored to your score profile and designed to deliver the most impactful improvements for your investment.
2: Strategic Consultation Based on Your Score
Our structured three-phase approach takes you from assessment through strategy development to full activation. We provide clear metrics to track progress, established frameworks to guide execution, and proven optimization methods to enhance performance. The result is measurable revenue growth potential from women 50+, a demographic that combines substantial purchasing power with demonstrated brand loyalty once properly engaged.
3: strategy That Delivers Results
The most valuable insights often come from understanding how different industries successfully engage women 50+. Our approach identifies proven strategies across sectors and adapts them to your specific context. By examining established best practices from hospitality, retail, financial services, and technology, we help you apply time-tested approaches that have already demonstrated success with this influential demographic.
Cross-Industry Learning That Enhances Performance
Our Cross-Industry Strategic Intelligence Roundtables bring together VP-level executives to share proven insights about engaging women 50+. These focused sessions explore how successful strategies from one sector can enhance performance in another, building on established best practices, to deliver measurable results and potential. You'll gain actionable strategies that have been tested and refined across multiple industries, with clear applications for your specific market.
Strategic Intelligence That Drives Growth
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