The Primefluence Score is a proprietary 0-100 system that measures how well your brand resonates with women 50+, a demographic that controls $15 trillion in spending power yet is targeted by only 8% of ad dollars. It provides a strategic roadmap to capture your share of this lucrative market by identifying precisely where to invest for the strongest ROI and direct revenue growth.
The Primefluence Score
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What does my Primefluence Score tell me?
Your score is a 0-100 composite that reveals exactly how effectively your brand resonates with women 50+. Built from proprietary research into what this demographic values most, it shows where you're building strong relationships, where perception gaps exist, and which improvements will drive the most significant revenue impact. You'll see exactly how women 50+ view your brand compared to competitors in your category.
How does industry context affect my score?
Women 50+ evaluate a technology company completely differently than they evaluate a hospitality brand or financial services provider. Our scoring methodology applies industry-specific weighting that reflects real-world decision-making patterns. Whether this demographic prioritizes trust and reliability, value alignment, seamless experiences, or premium quality varies significantly by category - and your score reflects these nuanced preferences.
How does my score compare to other brands?
Industry-specific analysis shows distinct patterns in how women 50+ evaluate brand performance across different categories. Technology companies average composite scores of 75.1, while CPG/Food & Beverage averages 67.6. Your score reflects performance within your specific industry context, where the factors that drive preference vary significantly by category.
What's the revenue impact of improving my score?
A single point improvement translates to substantial revenue impact that varies by category. Technology and retail see approximately $45M in value per point improvement, while hospitality generates $7M per point. These projections flow from proven econometric modeling that links perception improvements to measurable business outcomes.
What happens after I receive my score?
Your Primefluence Score becomes the foundation for targeted strategic recommendations. Rather than generic advice, you receive guidance based on how women 50+ specifically evaluate brands in your industry. The consultation reveals which aspects of your brand resonate strongly and where perception gaps create missed opportunities. You'll understand whether your challenge lies in building deeper relationships, communicating value more effectively, improving customer experiences, or strengthening market positioning.
How reliable is the methodology?
The methodology combines proven econometric modeling with comprehensive data analysis that can incorporate up to five years of your brand's historical performance data. While our public brand analyses use publicly observable data to demonstrate the model's effectiveness, your individual Primefluence Score is calculated using your internal business metrics and performance data. This highly accurate, individualized assessment provides far more precision than industry-wide scoring because it's based on your actual customer behavior, retention rates, and business outcomes. Every recommendation flows from this detailed analysis of your specific brand performance, giving you confidence in both the measurement accuracy and the revenue correlation of recommended improvements.