This audience isn’t even in your media OR MARKETING plan!

While you're chasing millennials and being ghosted by Gen Z, the most valuable audience in America is sitting right there, completely ignored.

Women 50+. Control $15 trillion in spending power. They're loaded. They're loyal. And they're ready to spend on brands that actually see them.

Here's the problem: Most brands treat them like they're invisible. Less than 8% of advertising dollars are spent on them. And the competition, they are making the same mistake. Which means there's a massive market opportunity for the taking.

The Primefluence™ Advantage. We've cracked the code on this rich audience.

The Primefluence™ Score measures exactly how well your brand resonates with Women 50+.
It's not guesswork, it's data. It's your scoreboard for the most lucrative demographic you're probably ignoring. Here's what we can do for you:

1. Calculate your current Primefluence™ Score

2. Show you how a one-point shift can affect your income

3. Understand ways you can turn invisible consumers into visible revenue

Every point you gain on the Primefluence™ Score translates to dollars. Real, measurable, dollars from an audience that has money and wants to spend it.

Your competitors don't even know this audience exists. You do. The question isn't whether Women 50+ represent an opportunity, they ARE THE opportunity.
 
The question is: How fast do you want to capture it?