Transform $15 Trillion in Purchasing Power Into Revenue Growth

Brands can finally measure and optimize for women 50+ who control $15 trillion in spending power but remain invisible in marketing plans. Our data shows every Primefluence™ point increase could correlate to $4M-$45M in additional potential revenue, unlocking premium growth from America's most loyal, highest-spending consumer segment.

Proven opportunities across industries

  • They're not just buying for themselves. They're orchestrating household decisions that ripple across generations, from furniture choices to technology purchases.

  • With peak earning power and sophisticated travel preferences, they drive the luxury hospitality market while influencing family vacation decisions.

  • From automobiles to major appliances, their research-driven approach and financial confidence shapes entire market categories.

The Market Reality brands
Need to Know

The upcoming Great Wealth Transfer is all over the news and socials. Yet, few brands understand how to prepare for it.

Women 50+ aren't just inheriting money. They're the market-making force that transcends traditional categories. They're loaded. They're loyal. And they're ready to spend on brands that actually see them.

Here's the problem: Most brands treat them like they're invisible. Less than 8% of advertising dollars are spent on them. And the competition? They are making the same mistake. Which means there's a massive market opportunity for the taking.

  • $15 Trillion

    SPENDING POWER

  • 77%

    DECADES LONG BRAND LOYALTY

  • Sustained Growth

    FOR PREPARED BRANDS

  • 8% Ad Allocation

    MISMATCHED FOR THE MARKET

The Primefluence™ Advantage

We've cracked the code on America's most valuable, underserved market. Our Primefluence Score + System measures exactly how well your brand resonates with women 50+ and translates that into hard revenue opportunities.

This isn't demographic guesswork. It's a data-driven framework that converts brand equity into measurable dollar value, from consumers who have money and are willing to spend it.

Every point improvement translates to real revenue from an audience your competitors don't even know exists.

Transform Your Brand Today

Every day you wait, you're missing revenue from loyal, wealthy customers your competitors don't even know exist. The opportunity isn't whether women 50+ matter—it's how much growth you want to have.